Wine as a Small Business: A Cross Regional Preliminary Study of Cellar Door Sales Issues

Dianne Wingham; Brian Gibson

Abstract

With global tourism suffering the vagaries of economic softening and terrorism, there is a fear expressed among SME wineries, that the tourist Dollar, Yen or Schilling might stop short of their neighbourhood. Many wineries therefore look to local supporting activities with significant impact on encouraging tourist numbers and increasing retention time at outlets. This study is predicated on the belief that the Hunter Valley with 'a need for enlarging the tourist dollar slice', and the Regional South West of Western Australia needing the overall 'pie size' increased would benefit from shared knowledge and intelligence in enhancing their wine industry tourism.

Original language	English
Publication status	Published - 2003
Event	USASBE 2003: 17th Annual United States Association of Small Business and Entrepreneurship National Conference - Navigating to the Future: An Entrepreneurial Journey - Hilton Head Island, United States of America Duration: 23 Jan 2003 → 26 Jan 2003

Conference

Conference	USASBE 2003: 17th Annual United States Association of Small Business and Entrepreneurship National Conference - Navigating to the Future: An Entrepreneurial Journey
City	Hilton Head Island, United States of America
Period	23/01/03 → 26/01/03

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 16 Peace, Justice and Strong Institutions

Keywords

Small Business Management
Entrepreneurship

Access to Document

https://hdl.handle.net/1959.11/6790

Handle.net

Persistent link

Cite this

Wingham, D., & Gibson, B. (2003). Wine as a Small Business: A Cross Regional Preliminary Study of Cellar Door Sales Issues. Abstract from USASBE 2003: 17th Annual United States Association of Small Business and Entrepreneurship National Conference - Navigating to the Future: An Entrepreneurial Journey, Hilton Head Island, United States of America. https://hdl.handle.net/1959.11/6790

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title = "Wine as a Small Business: A Cross Regional Preliminary Study of Cellar Door Sales Issues",

abstract = "With global tourism suffering the vagaries of economic softening and terrorism, there is a fear expressed among SME wineries, that the tourist Dollar, Yen or Schilling might stop short of their neighbourhood. Many wineries therefore look to local supporting activities with significant impact on encouraging tourist numbers and increasing retention time at outlets. This study is predicated on the belief that the Hunter Valley with 'a need for enlarging the tourist dollar slice', and the Regional South West of Western Australia needing the overall 'pie size' increased would benefit from shared knowledge and intelligence in enhancing their wine industry tourism.",

keywords = "Small Business Management, Entrepreneurship",

author = "Dianne Wingham and Brian Gibson",

year = "2003",

language = "English",

note = "USASBE 2003: 17th Annual United States Association of Small Business and Entrepreneurship National Conference - Navigating to the Future: An Entrepreneurial Journey ; Conference date: 23-01-2003 Through 26-01-2003",

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Wingham, D & Gibson, B 2003, 'Wine as a Small Business: A Cross Regional Preliminary Study of Cellar Door Sales Issues', USASBE 2003: 17th Annual United States Association of Small Business and Entrepreneurship National Conference - Navigating to the Future: An Entrepreneurial Journey, Hilton Head Island, United States of America, 23/01/03 - 26/01/03. <https://hdl.handle.net/1959.11/6790>

Wine as a Small Business: A Cross Regional Preliminary Study of Cellar Door Sales Issues. / Wingham, Dianne; Gibson, Brian.
2003. Abstract from USASBE 2003: 17th Annual United States Association of Small Business and Entrepreneurship National Conference - Navigating to the Future: An Entrepreneurial Journey, Hilton Head Island, United States of America.

Research output: Contribution to conference › Abstract

TY - CONF

T1 - Wine as a Small Business

T2 - USASBE 2003: 17th Annual United States Association of Small Business and Entrepreneurship National Conference - Navigating to the Future: An Entrepreneurial Journey

AU - Wingham, Dianne

AU - Gibson, Brian

PY - 2003

Y1 - 2003

N2 - With global tourism suffering the vagaries of economic softening and terrorism, there is a fear expressed among SME wineries, that the tourist Dollar, Yen or Schilling might stop short of their neighbourhood. Many wineries therefore look to local supporting activities with significant impact on encouraging tourist numbers and increasing retention time at outlets. This study is predicated on the belief that the Hunter Valley with 'a need for enlarging the tourist dollar slice', and the Regional South West of Western Australia needing the overall 'pie size' increased would benefit from shared knowledge and intelligence in enhancing their wine industry tourism.

AB - With global tourism suffering the vagaries of economic softening and terrorism, there is a fear expressed among SME wineries, that the tourist Dollar, Yen or Schilling might stop short of their neighbourhood. Many wineries therefore look to local supporting activities with significant impact on encouraging tourist numbers and increasing retention time at outlets. This study is predicated on the belief that the Hunter Valley with 'a need for enlarging the tourist dollar slice', and the Regional South West of Western Australia needing the overall 'pie size' increased would benefit from shared knowledge and intelligence in enhancing their wine industry tourism.

KW - Small Business Management

KW - Entrepreneurship

UR - http://usasbe.org/pdf/2003_paper_abstracts.PDF

UR - http://usasbe.org/conference/2003/

M3 - Abstract

Y2 - 23 January 2003 through 26 January 2003

ER -