The Role of Neurotechnology in Shaping Business Decisions: A Comprehensive Literature Review

Neurotechnology, an interdisciplinary field merging neuroscience and technology, has emerged as a transformative tool in understanding and influencing human behaviour. This literature review examines the role of neurotechnology in shaping business decisions, focusing on its applications in consumer behaviour analysis, social media design, leadership development, employee productivity, and ethical considerations. By synthesising findings from peer-reviewed articles, the review highlights how tools like brain-computer interfaces (BCIs), neurofeedback, and neuroimaging are revolutionising organizational decision-making processes. Neurotechnology enables businesses to decode decision-making processes, predict consumer preferences, and enhance organisational efficiency. However, its integration raises significant ethical concerns, including privacy, consent, and the potential for misuse. The findings suggest that while neurotechnology has the potential to enhance business strategies, its adoption must be guided by robust ethical frameworks to ensure responsible use. This review contributes to the discourse on the intersection of neuroscience and business, offering insights for researchers and practitioners aiming to leverage neurotechnology ethically and effectively.