The Indigenous Wine Industry: A Meeting Place for Traditional and 21st Century Small Business

Dianne W Wingham; Robert B Anderson; Brian Gibson; Robert J Giberson

The Indigenous Wine Industry: A Meeting Place for Traditional and 21st Century Small Business

Dianne W Wingham
, Robert B Anderson
, Brian Gibson
, Robert J Giberson

Research output: Contribution to conference › Paper

Abstract

Indigenous groups entering the global marketplace differ in their approach from many of the established global market cultures. Approaches to wine marketing adopted by Indigenous Peoples in Canada and New Zealand for example, are experiencing an agreeable level of success. This feat is achieved by Indigenous Peoples following the tenets of SME good practice in the global economic system, while observing the identified Aboriginal approach to economic development. Acceptance levels of Indigenous wineries entering mainstream wine markets have been positive, and through developing a greater understanding of this market, it has been possible to enhance knowledge of both the market for Indigenous wine products per se, and the niche that exists for Indigenous wine and Indigenous tourism enhancements to sales.

Original language	English
Pages	1-8
Publication status	Published - 2004
Event	USASBE 2004: 18th Annual United States Association of Small Business and Entrepreneurship National Conference: Deep in the Heart of Entrepreneurship - Dallas, United States of America Duration: 15 Jan 2004 → 18 Jan 2004

Conference

Conference	USASBE 2004: 18th Annual United States Association of Small Business and Entrepreneurship National Conference: Deep in the Heart of Entrepreneurship
City	Dallas, United States of America
Period	15/01/04 → 18/01/04

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

Entrepreneurship
Small Business Management

Access to Document

https://hdl.handle.net/1959.11/6789

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Wingham, D. W., Anderson, R. B., Gibson, B., & Giberson, R. J. (2004). The Indigenous Wine Industry: A Meeting Place for Traditional and 21st Century Small Business. 1-8. Paper presented at USASBE 2004: 18th Annual United States Association of Small Business and Entrepreneurship National Conference: Deep in the Heart of Entrepreneurship, Dallas, United States of America. https://hdl.handle.net/1959.11/6789

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title = "The Indigenous Wine Industry: A Meeting Place for Traditional and 21st Century Small Business",

abstract = "Indigenous groups entering the global marketplace differ in their approach from many of the established global market cultures. Approaches to wine marketing adopted by Indigenous Peoples in Canada and New Zealand for example, are experiencing an agreeable level of success. This feat is achieved by Indigenous Peoples following the tenets of SME good practice in the global economic system, while observing the identified Aboriginal approach to economic development. Acceptance levels of Indigenous wineries entering mainstream wine markets have been positive, and through developing a greater understanding of this market, it has been possible to enhance knowledge of both the market for Indigenous wine products per se, and the niche that exists for Indigenous wine and Indigenous tourism enhancements to sales.",

keywords = "Entrepreneurship, Small Business Management",

author = "Wingham, \{Dianne W\} and Anderson, \{Robert B\} and Brian Gibson and Giberson, \{Robert J\}",

year = "2004",

language = "English",

pages = "1--8",

note = "USASBE 2004: 18th Annual United States Association of Small Business and Entrepreneurship National Conference: Deep in the Heart of Entrepreneurship ; Conference date: 15-01-2004 Through 18-01-2004",

}

Wingham, DW, Anderson, RB, Gibson, B & Giberson, RJ 2004, 'The Indigenous Wine Industry: A Meeting Place for Traditional and 21st Century Small Business', Paper presented at USASBE 2004: 18th Annual United States Association of Small Business and Entrepreneurship National Conference: Deep in the Heart of Entrepreneurship, Dallas, United States of America, 15/01/04 - 18/01/04 pp. 1-8. <https://hdl.handle.net/1959.11/6789>

The Indigenous Wine Industry: A Meeting Place for Traditional and 21st Century Small Business. / Wingham, Dianne W; Anderson, Robert B; Gibson, Brian et al.
2004. 1-8 Paper presented at USASBE 2004: 18th Annual United States Association of Small Business and Entrepreneurship National Conference: Deep in the Heart of Entrepreneurship, Dallas, United States of America.

Research output: Contribution to conference › Paper

TY - CONF

T1 - The Indigenous Wine Industry

T2 - USASBE 2004: 18th Annual United States Association of Small Business and Entrepreneurship National Conference: Deep in the Heart of Entrepreneurship

AU - Wingham, Dianne W

AU - Anderson, Robert B

AU - Gibson, Brian

AU - Giberson, Robert J

PY - 2004

Y1 - 2004

N2 - Indigenous groups entering the global marketplace differ in their approach from many of the established global market cultures. Approaches to wine marketing adopted by Indigenous Peoples in Canada and New Zealand for example, are experiencing an agreeable level of success. This feat is achieved by Indigenous Peoples following the tenets of SME good practice in the global economic system, while observing the identified Aboriginal approach to economic development. Acceptance levels of Indigenous wineries entering mainstream wine markets have been positive, and through developing a greater understanding of this market, it has been possible to enhance knowledge of both the market for Indigenous wine products per se, and the niche that exists for Indigenous wine and Indigenous tourism enhancements to sales.

AB - Indigenous groups entering the global marketplace differ in their approach from many of the established global market cultures. Approaches to wine marketing adopted by Indigenous Peoples in Canada and New Zealand for example, are experiencing an agreeable level of success. This feat is achieved by Indigenous Peoples following the tenets of SME good practice in the global economic system, while observing the identified Aboriginal approach to economic development. Acceptance levels of Indigenous wineries entering mainstream wine markets have been positive, and through developing a greater understanding of this market, it has been possible to enhance knowledge of both the market for Indigenous wine products per se, and the niche that exists for Indigenous wine and Indigenous tourism enhancements to sales.

KW - Entrepreneurship

KW - Small Business Management

UR - http://www.usasbe.org/events/event_details.asp?id=236685

UR - http://www.sbaer.uca.edu/research/usasbe/2004/pdf/46.pdf

M3 - Paper

SP - 1

EP - 8

Y2 - 15 January 2004 through 18 January 2004

ER -

The Indigenous Wine Industry: A Meeting Place for Traditional and 21st Century Small Business

Abstract

Conference

UN SDGs

Keywords

Access to Document

Handle.net

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Cite this