The Golden Chariot: Quacks, Quackery and New England Newspapers, 1889–1893

Quack advertising was widespread in pre-Federation newspapers including those in rural New England (northern New South Wales). Between 1891 and 1892, Madame and Dr Paul Duflot and their Golden Chariot visited the New England area and attracted large crowds. At the same time, the practice of medical science was striving to establish its credibility and set itself apart from alternative health providers. They did this by pejoratively labelling alternative medicine providers as “quacks”. This article contributes to the New England media-history and news-framing literature on quack reporting. It draws on the framing theories of Robert Entman and Paul D’Angelo, alongside Zygmunt Bauman’s concepts of the “stranger” and “strangerhood”. The analysis reveals a striking hypocrisy among local newspapers: while they prominently advertised the quacks and their cures—including the Duflots’ public appearances and private consultations—they simultaneously ran anti-quack news stories. Notably, the popularity of the Duflots suggests that New Englanders were not entirely won over by medical science. Instead, they prioritised personal autonomy, human agency and control over their healthcare decisions.