Abstract
The Hotel industry has been dramatically driven by tourism industry during the past few decades. Facing an intensive global competition, hotels are required to offer not just a place to live, but a kind of customer satisfaction through standardized services. Raffles Hotel Singapore is one of the interesting cases within the luxury hotels sector. Being a leader in the upscale hotel industry, it stands in a unique position, but still faces competitions from its rivalries. This paper performed a SWOT analysis, identifying the external and internal business environment of the Singapore Hotel Industry; the core competences of the Raffles; the strategic directions and the implementation of the key strategies. The aim is to improve the efficiency of Singapore Hotel Industry and address the Hotel Industry sustainability in facing a new challenge.
| Original language | English |
|---|---|
| Article number | Article 143 |
| Pages (from-to) | 270-273 |
| Journal | International Journal of Innovation, Management and Technology |
| Volume | 2 |
| Issue number | 4 |
| Publication status | Published - 2011 |
| Event | ICIIM 2011: International Conference on Innovation and Information Management - Chengdu, China Duration: 14 Jan 2011 → 15 Jan 2011 |
Keywords
- Innovation and Technology Management
- Organisation and Management Theory
- Hospitality Management
Fingerprint
Dive into the research topics of 'The Core Competences and Strategic Management of Raffles - A Case Study of Singapore Hotel Industry'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver