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Sustainability: the Missing Ingredient in Strategy

Ingrid Bonn, Josephine A Fisher

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

While strategy has been addressed in the literature since the 1960s and sustainability has received a lot of attention recently, there has been little attention paid to the question of how sustainability considerations might be integrated into an organisation's strategy. In this paper a framework that outlines how sustainability can be addressed strategically in organisations is introduced and analysed. It is argued that all three dimensions of sustainability- economic, environmental and social- must be integrated into all aspects of an organisation's strategy and need to be addressed on an ongoing basis.
Original languageEnglish
Title of host publicationManaging in the Pacific Century: Proceedings of the 22nd ANZAM Conference
Place of PublicationAuckland, New Zealand
PublisherUniversity of Auckland
ISBN (Print)1863081488
Publication statusPublished - 2008
EventANZAM 2008: 22nd Annual Australian and New Zealand Academy of Management Conference: Managing in the Pacific Century - Auckland, New Zealand
Duration: 2 Dec 20085 Dec 2008

Conference

ConferenceANZAM 2008: 22nd Annual Australian and New Zealand Academy of Management Conference: Managing in the Pacific Century
CityAuckland, New Zealand
Period2/12/085/12/08

Keywords

  • Business and Management

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