Strengthening Business Ethics Teaching: The Case for Moore's Theory of Public Value

The reasons for teaching an explicit ethical component in business courses are reinforced in contemporary contexts where governments have ceded roles to private organisations. However, new approaches to business ethics teaching are needed that take into account this changed environment. This chapter argues that the recent controversy surrounding Mark Moore's theory of public value (1995) invites an investigation into the use of his theory in courses spanning business management and public sector management. Further, we argue that public value incorporates several approaches to corporate social responsibility, as well as providing a theory of liberal government and an account of virtue ethics which are strong teaching tools.