Segmenting Visitors to New Zealand: An Activity-Based Typology: An Abstract

Girish Prayag; Peter Fieger

doi:10.1007/978-3-030-02568-7_190

Segmenting Visitors to New Zealand: An Activity-Based Typology: An Abstract

Girish Prayag
, Peter Fieger

UNE Business School

Research output: Contribution to conference › Abstract › peer-review

Abstract

While previous studies applying the push-pull framework have contributed to improve our understanding of the underlying motivation of visitors and their destination choice, these studies are based on cross-sectional data that offer a limited perspective of how motivation to visit a destination evolves overtime. There is currently no pooled cross-sectional study of either the push or pull factors of a destination. Accordingly, the purpose of this study is to examine the influence of the pull factors of a destination, New Zealand, over a 19-year period (1997-2015).

Original language	English
Pages	705-706
DOIs	https://doi.org/10.1007/978-3-030-02568-7_190
Publication status	Published - 2019
Event	AMS WMC 2018: 2018 Academy of Marketing Science World Marketing Congress - Porto, Portugal Duration: 27 Jun 2018 → 29 Jun 2018

Conference

Conference	AMS WMC 2018: 2018 Academy of Marketing Science World Marketing Congress
City	Porto, Portugal
Period	27/06/18 → 29/06/18

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https://hdl.handle.net/1959.11/27279

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title = "Segmenting Visitors to New Zealand: An Activity-Based Typology: An Abstract",

abstract = "While previous studies applying the push-pull framework have contributed to improve our understanding of the underlying motivation of visitors and their destination choice, these studies are based on cross-sectional data that offer a limited perspective of how motivation to visit a destination evolves overtime. There is currently no pooled cross-sectional study of either the push or pull factors of a destination. Accordingly, the purpose of this study is to examine the influence of the pull factors of a destination, New Zealand, over a 19-year period (1997-2015).",

author = "Girish Prayag and Peter Fieger",

year = "2019",

doi = "10.1007/978-3-030-02568-7\_190",

language = "English",

pages = "705--706",

note = "AMS WMC 2018: 2018 Academy of Marketing Science World Marketing Congress ; Conference date: 27-06-2018 Through 29-06-2018",

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T2 - AMS WMC 2018: 2018 Academy of Marketing Science World Marketing Congress

AU - Prayag, Girish

AU - Fieger, Peter

PY - 2019

Y1 - 2019

N2 - While previous studies applying the push-pull framework have contributed to improve our understanding of the underlying motivation of visitors and their destination choice, these studies are based on cross-sectional data that offer a limited perspective of how motivation to visit a destination evolves overtime. There is currently no pooled cross-sectional study of either the push or pull factors of a destination. Accordingly, the purpose of this study is to examine the influence of the pull factors of a destination, New Zealand, over a 19-year period (1997-2015).

AB - While previous studies applying the push-pull framework have contributed to improve our understanding of the underlying motivation of visitors and their destination choice, these studies are based on cross-sectional data that offer a limited perspective of how motivation to visit a destination evolves overtime. There is currently no pooled cross-sectional study of either the push or pull factors of a destination. Accordingly, the purpose of this study is to examine the influence of the pull factors of a destination, New Zealand, over a 19-year period (1997-2015).

U2 - 10.1007/978-3-030-02568-7_190

DO - 10.1007/978-3-030-02568-7_190

M3 - Abstract

SP - 705

EP - 706

Y2 - 27 June 2018 through 29 June 2018

ER -

Segmenting Visitors to New Zealand: An Activity-Based Typology: An Abstract

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