Seeing for Himself: Harold Holt, Bushfire and Newspaper Depictions of Prime Ministerial Empathy

The experience of bushfire continues to challenge Australians and those responsible for leading them. Since Federation, the news media have conveyed prime ministers' expressions of sympathy and reassurance of recovery to those Australians affected by bushfire. A study of newspaper reports of prime ministers' responses to exceptional fires-in 1926, 1939, 1967, 1983, 2003 and 2009-reveals an increasing emphasis on prime ministers being physically and emotionally engaged with Australians in the wake of bushfire. This study identifies a turning point during the prime ministership of Harold Holt, who visited Tasmania to view the aftermath of the Black Tuesday fires in 1967. Vividly descriptive newspaper coverage of Holt's witnessing of the damage wrought by the fires is symptomatic of a shift towards journalistic norms seen today; however, it also is symptomatic of the social context in which Holt operated and his personal and political style. By presenting this argument, this article draws attention to an aspect of Holt's prime ministership neglected in popular and scholarly records while advancing an understanding of normative depictions of Australian political leadership by the news media over time.