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Relationship of Attachments and Resignation with Service Recovery Evaluation

Fredy Valenzuela, Jennifer May Rindfleish

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The goal of this paper is to determine the relationship between two switching barrier dimensions –attachment and resignation- with service recovery evaluation. To operationalize service recovery four different constructs were used, overall service recovery evaluation, procedural justice, interactional justice and distributive justice. A sample of 360 Chilean retail banking customers were interviewed using a structured questionnaire. Results showed the existence of three underlined factors related to attachment and one to resignation. In terms of the relationship between switching barriers and service recovery, attachment showed to be highly related with service recovery, whilst resignation showed very low relationship. The implications of this for the management of service provision within the banking industry is discussed.
Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy Conference (ANZAM) 2006: Advancing theory, maintaining relevance
EditorsYunus Ali, Maria van Dessel
Place of PublicationBrisbane, Australia
PublisherQueensland University of Technology, School of Advertising, Marketing and Public Relations
ISBN (Print)1741071593
Publication statusPublished - 2006
EventANZAM 2006: 20th Annual Conference of the Australian and New Zealand Academy of Management - Brisbane, Australia
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceANZAM 2006: 20th Annual Conference of the Australian and New Zealand Academy of Management
CityBrisbane, Australia
Period4/12/066/12/06

Keywords

  • Consumer-Oriented Product or Service Development

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