Propensity to Buy Branded Beef Among Groups of Australian Beef Consumers

Luis Emilio Morales; Garry Griffith; Victor Wright; Euan Fleming; Wendy Umberger; Nam Hoang

Abstract

*Australian Beef Industry has evolved in: • Processing → A more integrated supply chain. • Quality evaluation system → Introduction of MSA grades. *Research Problem: • Eating Quality is guaranteed, but Product Information is low. • Small companies have survived by focusing on niches (Selling differentiated and branded products). • Large Australian beef-producing companies are not selling differentiated and branded products to Supermarkets. *The challenge for the industry → To develop a wider range of brands on a larger scale. Consumers could recognise different attributes, uses and origins. Is this possible?

Original language	English
Publication status	Published - 2011
Event	AARES 2011: 55th Annual Conference of the Australian Agricultural and Resource Economics Society - Melbourne, Australia Duration: 8 Feb 2011 → 11 Feb 2011

Conference

Conference	AARES 2011: 55th Annual Conference of the Australian Agricultural and Resource Economics Society
City	Melbourne, Australia
Period	8/02/11 → 11/02/11

Keywords

Experimental Economics
Econometric and Statistical Methods
Agricultural Economics

Access to Document

https://hdl.handle.net/1959.11/9577

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Persistent link

Cite this

@conference{793e3fc1afb2480b844a6fcefe198b7b,

title = "Propensity to Buy Branded Beef Among Groups of Australian Beef Consumers",

abstract = "*Australian Beef Industry has evolved in: • Processing → A more integrated supply chain. • Quality evaluation system → Introduction of MSA grades. *Research Problem: • Eating Quality is guaranteed, but Product Information is low. • Small companies have survived by focusing on niches (Selling differentiated and branded products). • Large Australian beef-producing companies are not selling differentiated and branded products to Supermarkets. *The challenge for the industry → To develop a wider range of brands on a larger scale. Consumers could recognise different attributes, uses and origins. Is this possible?",

keywords = "Experimental Economics, Econometric and Statistical Methods, Agricultural Economics",

author = "Morales, \{Luis Emilio\} and Garry Griffith and Victor Wright and Euan Fleming and Wendy Umberger and Nam Hoang",

year = "2011",

language = "English",

note = "AARES 2011: 55th Annual Conference of the Australian Agricultural and Resource Economics Society ; Conference date: 08-02-2011 Through 11-02-2011",

}

TY - CONF

T1 - Propensity to Buy Branded Beef Among Groups of Australian Beef Consumers

AU - Morales, Luis Emilio

AU - Griffith, Garry

AU - Wright, Victor

AU - Fleming, Euan

AU - Umberger, Wendy

AU - Hoang, Nam

PY - 2011

Y1 - 2011

N2 - *Australian Beef Industry has evolved in: • Processing → A more integrated supply chain. • Quality evaluation system → Introduction of MSA grades. *Research Problem: • Eating Quality is guaranteed, but Product Information is low. • Small companies have survived by focusing on niches (Selling differentiated and branded products). • Large Australian beef-producing companies are not selling differentiated and branded products to Supermarkets. *The challenge for the industry → To develop a wider range of brands on a larger scale. Consumers could recognise different attributes, uses and origins. Is this possible?

AB - *Australian Beef Industry has evolved in: • Processing → A more integrated supply chain. • Quality evaluation system → Introduction of MSA grades. *Research Problem: • Eating Quality is guaranteed, but Product Information is low. • Small companies have survived by focusing on niches (Selling differentiated and branded products). • Large Australian beef-producing companies are not selling differentiated and branded products to Supermarkets. *The challenge for the industry → To develop a wider range of brands on a larger scale. Consumers could recognise different attributes, uses and origins. Is this possible?

KW - Experimental Economics

KW - Econometric and Statistical Methods

KW - Agricultural Economics

UR - http://www.aares.org.au/AARES/Meetings_and_Conferences/Annual_Conferences/2011_AC_Powerpoint_Presentations/2011_Pwr_Pt_Presentations.aspx

M3 - Abstract

T2 - AARES 2011: 55th Annual Conference of the Australian Agricultural and Resource Economics Society

Y2 - 8 February 2011 through 11 February 2011

ER -