Poker Machine Wars: Social Responsibility and Marketing

Fredy Valenzuela; Josie A Fisher

Poker Machine Wars: Social Responsibility and Marketing

Fredy Valenzuela, Josie A Fisher

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The paper discusses the "business" of poker machines in Australian casinos, clubs and hotels and the role that marketing has played in this controversial issue. In particular, the paper focus on proposed legislation that aims at reducing the amount of money problem gamblers spend on poker machines. First, the paper discusses the role of marketing in promoting poker machine gambling. Then the paper moves to analyse the role of key stakeholders, such as, gambling venues, sporting associations and the gamblers themselves. Finally the paper discusses some social responsibility implications.

Original language	English
Title of host publication	15th International Business Research Conference Proceedings
Editors	Tanzil Hoque
Place of Publication	Melbourne, Australia
Publisher	World Business Institute
Pages	1-10
ISBN (Print)	9780980827958
Publication status	Published - 2011
Event	IBRC 2011: 15th International Business Research Conference - Sydney, Australia Duration: 21 Nov 2011 → 23 Nov 2011

Conference

Conference	IBRC 2011: 15th International Business Research Conference
City	Sydney, Australia
Period	21/11/11 → 23/11/11

Keywords

Marketing Management (incl Strategy and Customer Relations)

Access to Document

https://hdl.handle.net/1959.11/9367

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title = "Poker Machine Wars: Social Responsibility and Marketing",

abstract = "The paper discusses the {"}business{"} of poker machines in Australian casinos, clubs and hotels and the role that marketing has played in this controversial issue. In particular, the paper focus on proposed legislation that aims at reducing the amount of money problem gamblers spend on poker machines. First, the paper discusses the role of marketing in promoting poker machine gambling. Then the paper moves to analyse the role of key stakeholders, such as, gambling venues, sporting associations and the gamblers themselves. Finally the paper discusses some social responsibility implications.",

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AB - The paper discusses the "business" of poker machines in Australian casinos, clubs and hotels and the role that marketing has played in this controversial issue. In particular, the paper focus on proposed legislation that aims at reducing the amount of money problem gamblers spend on poker machines. First, the paper discusses the role of marketing in promoting poker machine gambling. Then the paper moves to analyse the role of key stakeholders, such as, gambling venues, sporting associations and the gamblers themselves. Finally the paper discusses some social responsibility implications.

KW - Marketing Management (incl Strategy and Customer Relations)

UR - http://www.wbiconpro.com/514-Fredy-Roberto.pdf

UR - http://www.wbiconpro.com/SYDNEYMArkNOV2011.htm

M3 - Conference contribution

SN - 9780980827958

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BT - 15th International Business Research Conference Proceedings

A2 - Hoque, Tanzil

PB - World Business Institute

CY - Melbourne, Australia

Y2 - 21 November 2011 through 23 November 2011

ER -

Poker Machine Wars: Social Responsibility and Marketing

Abstract

Conference

Keywords

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