Moral Philosophy Out on the Track: What Might be Done

Our initial puzzle concerned how we might make sense of the general public disquiet about the influence of money and markets in sport. Do our intuitions that there is something wrong with hyper-commodification have any rational basis to them? Is it possible to explain what is wrong with 'this sporting Mammon' without invoking either the ideals of amateurism or Marxian socialism?

We believe that sports fans are right to be worried about the hyper-commodification of sport, for there is a real danger of many important values in sport being lost. Accordingly, we identified four distinct ways in which the commodification of sport might give rise to undesirable outcomes.