MOKKA: 20 Years of Tradition

Fredy Valenzuela; Victor Nocetti

MOKKA: 20 Years of Tradition

Fredy Valenzuela
, Victor Nocetti

Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

Abstract

This case shows the story of Martha Pfeil and her incursion in the business world. Together with two friends, she created CAFE MOKKA - a store recognized for selling the best sandwiches in Santiago, Chile's capital city. For more than 20 years she has been running this business and has been able to generate delighted customers who have been the main source of publicity for attracting new ones. This has not happened without any difficulty. The implementation of new technologies and getting a balance between her personal and business lives have been very difficult issues that she has had to deal with.

Original language	English
Title of host publication	Women, Technology and Entrepreneurship
Editors	Vinnie Jauhari, Charla Griffy-Brown
Place of Publication	New Delhi, India
Publisher	Reference Press
Pages	423-437
Edition	1
ISBN (Print)	9788184050424, 8184050429
Publication status	Published - 2009

Keywords

Small Business Management

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https://hdl.handle.net/1959.11/5462

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abstract = "This case shows the story of Martha Pfeil and her incursion in the business world. Together with two friends, she created CAFE MOKKA - a store recognized for selling the best sandwiches in Santiago, Chile's capital city. For more than 20 years she has been running this business and has been able to generate delighted customers who have been the main source of publicity for attracting new ones. This has not happened without any difficulty. The implementation of new technologies and getting a balance between her personal and business lives have been very difficult issues that she has had to deal with.",

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AB - This case shows the story of Martha Pfeil and her incursion in the business world. Together with two friends, she created CAFE MOKKA - a store recognized for selling the best sandwiches in Santiago, Chile's capital city. For more than 20 years she has been running this business and has been able to generate delighted customers who have been the main source of publicity for attracting new ones. This has not happened without any difficulty. The implementation of new technologies and getting a balance between her personal and business lives have been very difficult issues that she has had to deal with.

KW - Small Business Management

UR - http://books.google.com.au/books?id=oSPtAAAAMAAJ

UR - http://trove.nla.gov.au/work/30981554

M3 - Chapter

SN - 9788184050424

SN - 8184050429

SP - 423

EP - 437

BT - Women, Technology and Entrepreneurship

A2 - Jauhari, Vinnie

A2 - Griffy-Brown, Charla

PB - Reference Press

CY - New Delhi, India

ER -

MOKKA: 20 Years of Tradition

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