Measuring the performance of the Electronic Service Acceptance Model (E-SAM)

Web-based electronic service (e-service) end-user adoption and implementation require an assessment of consumer contextual factors. This paper investigates factors which affect end-user experience and perception, motivation, support, control and usage frequency in the online/offline user task environment and the affect on web-based e-service adoption and implementation. Understanding end-users' continuous usage behaviour and developing web-based e-services to meet user specific requirements is the centre of attention for web-based e-service providers. Integrating end-user situation-specific personalisation factors into web-based e-service tasks may enhance web-based e-service usability. The survey captured 403 responses on user attributes towards a specific university website. This paper concludes by suggesting a conceptual framework for a web-based Electronic Service Adoption Model (E-SAM).