Jordanian Digital Learning Management System Model (JDLMS)

Universities are providing higher education and research and are one of the biggest creators of innovation, but very little is understood in terms of digital branding of such innovations that stem from rigorous research activities at universities. Often the university's brand name in terms of its reputation is associated with producing and delivering such innovation but what contributes towards digitally branding that innovation to prospective customers, clients, and marketers for appeal needs to be explored. This chapter presents the main hypotheses effecting Jordanian Digital Learning Management System (JDLMS) model and highlights the benefits and weakness area for each one of them. It also discusses the main factors influencing the acceptance of using DLMS at Jordanian universities, which are IT infrastructure and culture, and the hypotheses between both main factors with perceived usefulness and perceived ease of use to generalise this model in higher educational sectors in Jordanian universities.