Abstract
This research examines the effect of origin (rural and urban) and social class (upper and middle classes) of heads of households on their choice of rural vacation destinations. A quota survey was conducted with equal samples of households residing in rural areas and households residing in urban areas. The results show that households of rural origin favor rural (grassroots) destinations over urban destinations even though some currently reside in an urban area.
| Original language | English |
|---|---|
| Pages (from-to) | 421-425 |
| Journal | Journal of Travel Research |
| Volume | 42 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2004 |
Keywords
- Consumer-Oriented Product or Service Development
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