Abstract
The purpose of this guide is to provide a basic understanding of how ChatGPT can be employed for coding and analysis when using the Grounded Theory Method. Since the Grounded Theory Method is a complex and nonlinear data analysis method, I have used simple language targeting novice qualitative researchers. To demonstrate GenAI-assisted coding, I generated fictitious interviews with the help of ChatGPT. This guide provides a practical demonstration of how qualitative researchers can apply ChatGPT for coding and generating theory. The guide also provides strategies for writing effective GenAI prompts for coding, critically evaluating GenAI-generated code, and memo writing. While ChatGPT can facilitate rapid coding and analysis of qualitative data, authors are encouraged to critically review the AI outputs and, whenever possible, triangulate AI coding with human coding to enhance reliability and validity.
| Original language | English |
|---|---|
| Place of Publication | London, United Kingdom |
| Publisher | SAGE Publications Ltd |
| ISBN (Print) | 9781036228798 |
| DOIs | |
| Publication status | Published - 11 Jun 2025 |
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