Abstract
Retailers in South Africa brand beef based on breeds or production systems. Recently, a retailer branded free range beef (FR) that is mainly grass fed. The product is very popular among wealthy South Africans. The success and growth of a branded product depends on many animals meeting the specification. Abattoirs penalise farmers for carcasses that dress to under 180kg and pay very high premium for those that dress at 240kg. The challenge for the farmers interested in supplying this market is to predict the possibilities of reaching these weights on pasture only. The specifications do not fit current animal performance schemes thus there are no readily available records that maps growth in males and females in relation to these specifications.
| Original language | English |
|---|---|
| Pages | 205-206 |
| Publication status | Published - 31 Dec 2017 |
| Event | 50th South African Society for Animal Science Congress - Boardwalk Conference Centre, Port Elizabeth, Port Elizabeth, Eastern Cape Province, South Africa Duration: 18 Sept 2017 → 21 Sept 2017 |
Other
| Other | 50th South African Society for Animal Science Congress |
|---|---|
| City | Port Elizabeth, Eastern Cape Province, South Africa |
| Period | 18/09/17 → 21/09/17 |
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