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From Breaking Bad to Pluribus: Vince Gilligan’s Multiverse of the Mundane

  • Jo Coghlan
  • , Huw Nolan

Research output: Contribution to journal › Article › peer-review

Abstract

The multiverse has become one of the defining narrative logics of contemporary media culture. Across blockbuster franchises and transmedia franchises alike, multiplicity is imagined as spectacle: branching timelines, parallel realities, alternate versions of the same character colliding across fractured worlds. In this dominant model, difference is achieved through ontological rupture. Worlds are split so that variation can exist without destabilising the primary narrative. The multiverse promises expansion without consequence. This article argues that this understanding is conceptually limited.

he multiverse doesn’t require cosmological divergence, parallel universes, or duplicated bodies. It requires structured multiplicity within a shared world. By separating structural splits in narrative form from reality-level splits in fictional ontology, this article redefines the multiverse as recursive multiplicity within a stable diegesis. Multiplicity, in this sense, doesn’t have to emerge from fracture, but can emerge from repetition. It can arise through temporal adjacency, spatial reoccupation, and the iterative reconfiguration of subjectivity.

Original languageEnglish
Pages (from-to)1-10
JournalM/C Journal
Volume29
Issue number1
DOIs
Publication statusPublished - 16 Mar 2026

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