Electronic Retailing of Prepared Food in Australia

The advent and evolution of the Internet has dramatically transformed the way businesses used to operate. Modern businesses perform many transactions in an electronic environment and offer many advantages for both retailers and consumers alike. Electronic retailing has gained consumer acceptance as consumers are becoming increasingly confident in the application of their electronic processing skills. Many electronic retailers complement both offline and online practices to cater to the needs of their customers through effective logistics and supply chain management. This chapter provides information about the application of electronic retailing by Mitchell's Quality Foods (MQF), into Lite n' Easy (LnE) operating in Australia as a case study format. Critical drivers and barriers to electronic retailing particularly in the prepared food sector are discussed in detail. Furthermore, implications for practitioners are pinned down from the electronic business perspective with service-oriented solutions.