Abstract
Though the concept of Corporate Social Responsibility (CSR) has been widely investigated, recent research suggests the need to focus more on the CSR-based activities in Small and Medium Sized Enterprises (SMEs). As such, there exists a lack of consensus on a generally accepted theoretical framework for CSR. Additionally there is a dominance of informal CSR-based activities and strategies occurring in SMEs as opposed to the existence of formal CSR-based activities and strategies in large corporate firms. In this context, based on 31 qualitative in-depth interviews conducted with the regional small and medium sized accountancy firms (NSW) in Australia reveal certain similarities and differences. Moreover, results indicate small firms predominantly use that stakeholder framework. Whereas medium sized firms differ in their focus by using a combination of stakeholder and social capital frameworks.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2011 Conference Proceedings |
| Editors | Martin MacCarthy |
| Place of Publication | Online |
| Publisher | Edith Cowan University |
| Pages | 1-7 |
| ISBN (Print) | 9780646563305 |
| Publication status | Published - 2011 |
| Event | ANZMAC 2011: Australian and New Zealand Marketing Academy Conference - Perth, Australia Duration: 28 Nov 2011 → 30 Nov 2011 |
Conference
| Conference | ANZMAC 2011: Australian and New Zealand Marketing Academy Conference |
|---|---|
| City | Perth, Australia |
| Period | 28/11/11 → 30/11/11 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- Corporate Governance and Stakeholder Engagement
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