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Corporate Social Responsibility Activities: Similarities and Differences between Small and Medium Sized Enterprises

Sujana Adapa, Jennifer M Rindfleish

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Though the concept of Corporate Social Responsibility (CSR) has been widely investigated, recent research suggests the need to focus more on the CSR-based activities in Small and Medium Sized Enterprises (SMEs). As such, there exists a lack of consensus on a generally accepted theoretical framework for CSR. Additionally there is a dominance of informal CSR-based activities and strategies occurring in SMEs as opposed to the existence of formal CSR-based activities and strategies in large corporate firms. In this context, based on 31 qualitative in-depth interviews conducted with the regional small and medium sized accountancy firms (NSW) in Australia reveal certain similarities and differences. Moreover, results indicate small firms predominantly use that stakeholder framework. Whereas medium sized firms differ in their focus by using a combination of stakeholder and social capital frameworks.
Original languageEnglish
Title of host publicationANZMAC 2011 Conference Proceedings
EditorsMartin MacCarthy
Place of PublicationOnline
PublisherEdith Cowan University
Pages1-7
ISBN (Print)9780646563305
Publication statusPublished - 2011
EventANZMAC 2011: Australian and New Zealand Marketing Academy Conference - Perth, Australia
Duration: 28 Nov 201130 Nov 2011

Conference

ConferenceANZMAC 2011: Australian and New Zealand Marketing Academy Conference
CityPerth, Australia
Period28/11/1130/11/11

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Keywords

  • Corporate Governance and Stakeholder Engagement

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