Contribution of Social Licence Theory in CSR

Social anxiety emanating from corporate activities has raised the urgent need for research on social tools that could assist leaders and managers establish positive interdiscursive ideas to settle good working relationship between industries and local societies. But Corporate Social Responsibility (CSR) has been identified as the best effective social acceptance contrivance in business. As such, the focus of this review is on how business quest for social license could impact on CSR activities; and how social license influences corporate social responsibility examinations. We used systematic literature review and found among others that CSR and social license literature negatively impact on smaller businesses which usually cannot compute with multinationals in the responsibility process for social acceptance. This review concludes that shared responsibility between society and companies are becoming the key driving force in business success.