Consumers Continued Usage of Internet Banking: Australian Context

Sujana Adapa; Jennifer M Rindfleish; Ray W Cooksey; Fredy Valenzuela

Consumers Continued Usage of Internet Banking: Australian Context

Sujana Adapa
, Jennifer M Rindfleish
, Ray W Cooksey
, Fredy Valenzuela

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The purpose of this paper is to investigate the impact of technology, channel, social and value dimensions on the continued usage of internet banking by consumers' in Australian context controlling for demographic characteristics. It is only recently that researchers realized the need to study post adoption behaviour of consumers. Therefore, the present study highlights the factors that determine the consumers' continued usage of internet banking in Australian context. Data were obtained from 372 internet banking users in Sydney through a mall intercept survey and subjected to hierarchical multiple regression analyses. Results obtained reveal that continued usage of internet banking will exhibit no differences on the basis of the demographic characteristics and social dimensions. Technology (attraction to usability and attraction to trialability), channel (perceived safety and perceived specialty) and value dimensions positively and significantly relate to the continued usage of internet banking.

Original language	English
Title of host publication	Proceedings of the ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing
Place of Publication	Melbourne, Australia
Publisher	Australian & New Zealand Marketing Academy (ANZAMAC)
ISBN (Print)	1863081585
Publication status	Published - 2009
Event	ANZMAC 2009: Australian and New Zealand Marketing Academy Conference - Melbourne, Australia Duration: 30 Nov 2009 → 2 Dec 2009

Conference

Conference	ANZMAC 2009: Australian and New Zealand Marketing Academy Conference
City	Melbourne, Australia
Period	30/11/09 → 2/12/09

Keywords

Consumer-Oriented Product or Service Development

Access to Document

https://hdl.handle.net/1959.11/5303

Handle.net

Persistent link

Cite this

@inproceedings{3d45519c6b814d9da9781a99552297ba,

title = "Consumers Continued Usage of Internet Banking: Australian Context",

abstract = "The purpose of this paper is to investigate the impact of technology, channel, social and value dimensions on the continued usage of internet banking by consumers' in Australian context controlling for demographic characteristics. It is only recently that researchers realized the need to study post adoption behaviour of consumers. Therefore, the present study highlights the factors that determine the consumers' continued usage of internet banking in Australian context. Data were obtained from 372 internet banking users in Sydney through a mall intercept survey and subjected to hierarchical multiple regression analyses. Results obtained reveal that continued usage of internet banking will exhibit no differences on the basis of the demographic characteristics and social dimensions. Technology (attraction to usability and attraction to trialability), channel (perceived safety and perceived specialty) and value dimensions positively and significantly relate to the continued usage of internet banking.",

keywords = "Consumer-Oriented Product or Service Development",

author = "Sujana Adapa and Rindfleish, \{Jennifer M\} and Cooksey, \{Ray W\} and Fredy Valenzuela",

year = "2009",

language = "English",

isbn = "1863081585",

booktitle = "Proceedings of the ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing",

publisher = "Australian \& New Zealand Marketing Academy (ANZAMAC)",

note = "ANZMAC 2009: Australian and New Zealand Marketing Academy Conference ; Conference date: 30-11-2009 Through 02-12-2009",

}

Adapa, S, Rindfleish, JM, Cooksey, RW & Valenzuela, F 2009, Consumers Continued Usage of Internet Banking: Australian Context. in Proceedings of the ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing. Australian & New Zealand Marketing Academy (ANZAMAC), Melbourne, Australia, ANZMAC 2009: Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, 30/11/09. <https://hdl.handle.net/1959.11/5303>

Consumers Continued Usage of Internet Banking: Australian Context. / Adapa, Sujana; Rindfleish, Jennifer M; Cooksey, Ray W et al.
Proceedings of the ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing. Melbourne, Australia: Australian & New Zealand Marketing Academy (ANZAMAC), 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Consumers Continued Usage of Internet Banking

T2 - ANZMAC 2009: Australian and New Zealand Marketing Academy Conference

AU - Adapa, Sujana

AU - Rindfleish, Jennifer M

AU - Cooksey, Ray W

AU - Valenzuela, Fredy

PY - 2009

Y1 - 2009

N2 - The purpose of this paper is to investigate the impact of technology, channel, social and value dimensions on the continued usage of internet banking by consumers' in Australian context controlling for demographic characteristics. It is only recently that researchers realized the need to study post adoption behaviour of consumers. Therefore, the present study highlights the factors that determine the consumers' continued usage of internet banking in Australian context. Data were obtained from 372 internet banking users in Sydney through a mall intercept survey and subjected to hierarchical multiple regression analyses. Results obtained reveal that continued usage of internet banking will exhibit no differences on the basis of the demographic characteristics and social dimensions. Technology (attraction to usability and attraction to trialability), channel (perceived safety and perceived specialty) and value dimensions positively and significantly relate to the continued usage of internet banking.

AB - The purpose of this paper is to investigate the impact of technology, channel, social and value dimensions on the continued usage of internet banking by consumers' in Australian context controlling for demographic characteristics. It is only recently that researchers realized the need to study post adoption behaviour of consumers. Therefore, the present study highlights the factors that determine the consumers' continued usage of internet banking in Australian context. Data were obtained from 372 internet banking users in Sydney through a mall intercept survey and subjected to hierarchical multiple regression analyses. Results obtained reveal that continued usage of internet banking will exhibit no differences on the basis of the demographic characteristics and social dimensions. Technology (attraction to usability and attraction to trialability), channel (perceived safety and perceived specialty) and value dimensions positively and significantly relate to the continued usage of internet banking.

KW - Consumer-Oriented Product or Service Development

UR - http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-545.pdf

UR - http://anzmac2009.org/

M3 - Conference contribution

SN - 1863081585

BT - Proceedings of the ANZMAC Annual Sustainable Management and Marketing Conference 2009: Sustainable Management and Marketing

PB - Australian & New Zealand Marketing Academy (ANZAMAC)

CY - Melbourne, Australia

Y2 - 30 November 2009 through 2 December 2009

ER -

Consumers Continued Usage of Internet Banking: Australian Context

Abstract

Conference

Keywords

Access to Document

Handle.net

Fingerprint

Cite this