Changes in Smoking Level after Viewing Graphic Cigarette Warnings: Preliminary Findings

Some countries require graphic warnings on cigarette packages, and other countries, including the United States, may follow that lead. A few studies have produced findings suggesting that graphic warnings may have effects on smoking-related attitudes and behaviors. The objective of the present study was to gather evidence on the effects of graphic warnings on smoking level and related behavior.This study was conducted with 89 adult smokers in the United States to examine the effects of warnings that included graphic images of cosmetically important physical harm caused by smoking. Participants completed measures of smoking level and cessation-related behavior before and after viewing 4 weekly health warnings about smoking, each with a graphic image showing cosmetically important health harm caused by smoking.