Benchmarking to drive improvements in extensive beef cattle welfare: a perspective on developing an Australian producer-driven system

There are increasing calls by stakeholders to raise the standards of animal welfare across the livestock sector. The beef industry needs a way to demonstrate improvements in animal welfare over time. The enforcement of minimum standards can be effective in preventing poor welfare, but the ability to recognise, exemplify and reward those at the top end of the welfare continuum is currently lacking. Our perspective article outlines the benefits and challenges of taking a voluntary, producer-driven benchmarking approach to recording and improving animal welfare in Australian pasture-based beef cattle. We discuss considerations when selecting measures for use in this benchmarking approach, including their validity, reliability, feasibility and value. The assessment of the human–animal relationship is discussed as a worked example of balancing these considerations in a way that suits the extensive Australian beef cattle production environment. We propose that careful consideration at the development stage is required to produce a benchmarking system that is robust and fit for purpose. This will also facilitate the collection of clear, meaningful data to allow for transparency and accountability throughout the industry. Demonstration of successful welfare benchmarking of extensive beef cattle may enable the approach to be expanded across the supply chain and to other sectors of livestock production.