Barriers and Drivers of Household Water-Conservation Behavior: A Profiling Approach

Factors that influence behavioral response (barriers and drivers) are important for household water-conservation practices. These factors either support or inhibit sustainable behavior. In this research, a latent profile analysis (LPA) was used within the capability-, opportunity-, and motivation-behavior (COM-B) framework to identify key barriers and drivers of household water-conservation behaviors. Participants (N = 510, mean age = 56.08 years, SD = 14.71) completed measures of psycho-social constructs related to barriers and drivers of water-conservation behavior. An LPA yielded a 3-profile statistical solution: capability (35.8%), opportunity (23.2%), and motivation (41.0%) conceptualizing levels of barriers and drivers of water-conservation behavior. Major identified barriers and drivers associated with these profile groupings were time constraints, acuity of water-efficient devices, lack of skills to adopt conservation practices, and availability of incentives/disincentives for water-saving devices. Validation analyses showed that the three COM-B groups diverged considerably based on socio-demographic status and actual water-conservation behavior. Results are pertinent to water authorities in identifying interventions to reduce barriers and promote drivers of positive household water-conservation behaviors by altering and directing appropriate COM-B dimensions to individual water consumers.