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AI deepfakes threaten democracy and people’s identities. ‘Personality rights’ could help

Research output: Contribution to specialist publicationArticle

Abstract

How much is your voice worth?

It could be as little as roughly A$100. That was how much ABC News Verify recently spent to clone federal senator Jacqui Lambie’s voice – with her permission – using an easily accessible online platform.

This example highlights how artificial intelligence (AI) apps which create a synthetic replica of a person’s image and/or voice in the form of deepfakes or voice cloning are becoming cheaper and easier to use.

This poses a serious threat not only to the functioning of democracy (especially around elections), but also to a person’s identity.

Current copyright laws in Australia are inadequate when it comes to protecting people if their image or voice is digitally cloned without their permission. Establishing “personality rights” could help.

Original languageEnglish
Pages1-5
Specialist publicationThe Conversation
PublisherThe Conversation Media Group Ltd
Publication statusPublished - 5 Mar 2025

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