Muscling Up: Australian men, Sexualisation and body image enhancement

Australian men are under increasing pressure to appear fit, with psychologists and others identifying body dissatisfaction, depression, and illegal supplement use as evidence of a 'crisis'. However, no research has explored men's emotional and physical investments in injunctions to be 'healthy', or relatively new opportunities in consumer culture for men to style the body. This qualitative project aims to explore men's motivations for engaging in body image-enhancing practices. It expects to provide insight that will benefit those engaged in advocating healthy lifestyles to men.

Funder: Australian Research Council
Award Value: $248,474