Research output per year
Research output per year
Personal profile
Biographical Details
Aaron started his professional life as a journalist before working in politics. He later taught marketing in France, and started his own marketing agency here in Australia. Since entering academia, he has specialised in social marketing (using the tools of marketing for the public good). His research focuses on narrative persuasion and behaviour change in the domains of climate change and biosecurity. Aaron teaches marketing at UNE Business School, with a focus on the ability of marketers to solve people’s problems and change culture for the better.
Teaching
DM221 Business Storytelling
Education/Academic qualification
Bachelor, Charles Sturt University
Masters, University of British Columbia
Doctorate
Research Interests
- AI-enabled learning design
- narrative persuasion in social and environmental change
- Reality-shaping through organisational storytelling
- Marketing
- Communications
- Narrative
- Behaviour Change
- Persuasion
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
Fingerprint
Dive into the research topics where Aaron Driver is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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More than scientists: How message and messenger attributes influence viewers’ climate change intentions
Hine, D. W., Phillips, K. L., Hine, M. J., Bhattacharya, O., Driver, A. B., Phillips, W. J., Marks, A. D. G. & Phillips, G., 10 Sept 2025, In: PLOS One. 20, 9, p. 1-20 e0331672.Research output: Contribution to journal › Article › peer-review
Open Access -
Evaluating Behaviour Change Interventions: A Practical Guide
McLeod, L. J., Howard, T. M., Driver, A. B. & Hine, D. W., 31 Dec 2023, Canberra, Australia: Centre for Invasive Species Solutions. 38 p.Research output: Book/Report › Book › Other
Open Access -
Designing Community Surveys for Behaviour Change Research: A Practical Guide
McLeod, L. J., Driver, A. B. & Hine, D. W., 31 Dec 2022, Canberra, Australia: Centre for Invasive Species Solutions. 38 p.Research output: Book/Report › Book › Other
Open Access -
How personal values shape job seeker preference: A policy capturing study
Hicklenton, C. L., Hine, D. W., Driver, A. B. & Loi, N. M., 29 Jul 2021, In: PLoS One. 16, 7, p. 1-15 e0254646.Research output: Contribution to journal › Article › peer-review
Open Access11 Citations (Scopus) -
Change the Humans First: Principles for Improving the Management of Free-Roaming Cats
McLeod, L. J., Hine, D. W. & Driver, A. B., 14 Aug 2019, In: Animals. 9, 8, p. 1-16 555.Research output: Contribution to journal › Article › peer-review
Open Access45 Citations (Scopus)
Projects
- 1 Finished
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Behaviourally effective communication and engagement in the management of wild dogs
McLeod, L. (UNE Lead Investigator), Dickson, K. (Co-Investigator), Driver, A. (Co-Investigator), Hine, D. (Co-Investigator) & Howard, T. (Co-Investigator)
2/05/18 → 30/06/21
Project: Grant